Today, Thursday, Twitter began adding two new features to subscribers of its paid service (Twitter Blue), namely: the appearance of ads by half, and the prioritization of the appearance of replies in conversations and searches.
The CEO of the company (Elon Musk) had Long promised That the number of Promoted Tweets seen by Twitter Blue subscribers be halved. And now, the company has started implementing the feature, in each of the “followers” and “yours” diaries.
And in the Own support page With the (Twitter Blue) service, the company described the new feature by saying: “See about 50 percent fewer ads in (yours) and (followers) diaries. As you scroll, between Promoted Tweets or ads, you’ll see almost twice as many regular or non-promoted Tweets as usual.
And the company added, “Sometimes you may see among the promoted tweets non-promoted tweets with a percentage of more or less than that.” And Twitter alerted that the advantage of showing ads by half less does not apply to the content promoted elsewhere on Twitter, and this includes but is not limited to ads that appear on profiles, ads that appear in tweet replies, promoted events in “Explore”, and topics. Promoted, and Promoted Accounts you may follow.
Blue subscribers will be able to use this feature after completing a review of their accounts to verify their eligibility and apply the blue authentication badge to them.
While the company claims it will reduce the number of ads in the timeline of Blu subscribers, it’s difficult to prove that they see fewer ads.
And in the past year, He said Musk said Twitter is also exploring offering a higher-priced tier of Twitter Blue that doesn’t display any ads.
In addition to the ad-related benefit, Twitter said the Tweets you interact with will get a slight boost in their ranking. In addition, your responses will receive a boost that will move them closer to the top.
Twitter Blue subscribers will appear in the Verified tab of the Notifications for Other Users tab, which highlights replies, mentions, and engagement from Blue subscribers.
And last month, Musk said that starting April 15, “Your” timeline will only show posts from verified accounts and the people you follow.
On the 23rd of last March, Twitter announced the global launch of its paid service, and now the data indicates that despite the wide availability of the service, Twitter did not succeed in attracting many subscribers.
According to analytics firm SensorTower, the company had earned $11 million through mobile purchases as of late March.
Earlier this week, similar site data indicated that less than 1 percent Of the social network’s monthly active users are Twitter Blue subscribers, although 116,000 new subscriptions were registered to the network in March.