With the terrible development of technology, and the multiplicity and diversity of social media and Internet platforms, digital marketing has become a necessity in an era that is growing faster than light, and from here our trends began to escalate towards learning digital marketing and its basics after it is an integral part of scientific and technical progress and a form of work Remotely.
It is a great and important source of financial income and an elegant lifestyle that preserves human dignity and raises his mind to the peaks of science and knowledge. As one reaches the highest ranks and homes.
What is digital marketing?
It is called in English “Digital Marketing”, and it means: investing in all the scientific and technological inventions of contemporary and modern science, and all the means of knowledge in which the top of the pyramid is the Internet, and harnessing all these huge sites to serve one goal, which is to reach and find The right customer and send the marketing message to him.
In other words, we can add to the definition of digital marketing: transforming the general principles and foundations in the science of unlimited marketing and using all sources of modern technology, especially the Internet; To serve one purpose, which is to convert the targeted and polarized customer that you do not see or communicate with directly to another format; ie to a buyer.
Another formula for defining digital marketing:
It is a form of marketing spread all over the world, and it means the use of all digital platforms, websites, and the Internet to reach the target customer and market the message to him. In addition to cash payment and online support, we add to this the facilitation of communication with consumers, customers, and customers.
Definition of a digital marketer:
He is the person responsible for increasing the presence of a brand and increasing the demand for products and services using digital platforms or channels in both free and paid forms. Among these channels, we mention e-mail, electronic company, search engines, display ads, methods of blogging the company’s products, and social media.
What are the characteristics of digital marketing?
- It is easy for the customer to interact with the employer directly.
- The ability to target or reach the desired target easily.
- The satisfactory financial cost and achieving a wonderful and unexpected marketing budget.
- The ability to control and adjust the marketing budget in a satisfactory, smooth, and flexible manner.
- The ease of all data, and allows you to reuse it again after collecting it.
- The possibility of evaluating, measuring, and testing the results, and then modifying them and making some improvements.
- Obtaining more accurate and clear results in a short time compared to traditional or regular marketing.
What are the most important types of channels of digital marketing?
- Content marketing by creating a website for the project.
- Social media marketing from Facebook and others.
- Email marketing.
- Marketing through search engine optimization or what is called SEO skills.
- Marketing by sending a regular text message.
How do you do digital marketing:
- Constantly researching the market.
- Organizing a well-thought-out marketing plan.
- Conducting marketing research.
- Forming the basics of digital marketing, such as searching, for example, for channels in which the business is constantly or permanently located.
- Carrying out marketing campaigns.
- Support and promote the idea of having direct contact with potential clients.
What are the benefits of digital marketing?
- Learn the steps and skills of digital marketing to get a permanent job in this field.
- Learn the basics of digital marketing for functional marketing of your own business.
- Learn the subtleties of digital marketing to know and master how to market products that are not your own. It follows other people.
- It is easy to communicate with existing customers and the possibility of establishing good electronic relationships with them in the long term.
- Ease of sending the product to the customer without getting tired.
- Granting equal opportunities to start-up developing companies compared to the first-ranked companies in marketing.
- The cost is very simple.
- Get reviews easily.
How do you learn digital marketing?
- Try to study a lot and see the sites and articles of people who have won in digital marketing and excelled in this field.
- Look into YouTube channels that show the work of marketing winners and do useful stuff for you.
- After seeing most of the Arabic channels that provide important information in the world of digital marketing, go to foreign channels and websites exclusively in English, because the West is a pioneer in these areas and the English language is needed in anything you do on the Internet.
- After passing the previous steps, we start with a new phase, which is following the courses. There are comprehensive, purposeful, and informative courses offered by experts specializing in digital marketing, so listen to them and write down everything you see new.
- The last step is practical application, so try to translate everything you learned in theory into practical application on the ground, so that you notice the difference and reap the results.
Means of reaching the target customer:
Through digital marketing, you can reach the target customer in modern, modern, more innovative, and civilized ways, including:
- Regular text message (SMS).
- search engines.
- Social Media.
- Fast instant messaging.
- mobile applications.
Areas of digital marketing:
- Modern communication technology.
- Smartphone Applications.
- TVs or monitors connected to the Internet.
- Digital platforms in all their forms and types.
What are the goals of digital marketing?
- Securing customer needs.
- Achieving the goals and aspirations of the institution.
- development of existing markets.
- Studying the possibility of opening new markets.
- Achieving a significant increase in profits and marketing budget.
Role of the media in marketing:
The media is the most important and common marketing tool. It contributes to the promotion and marketing of information, ideas, and services through private companies established to design advertisements and publishes them on various media platforms such as television, radio, newspapers, and print and audio magazines.
5 tips on how to digitally market within Google Workspace:
1. Introduce yourself and your identity in the email:
There is an important and pivotal point in your career in the field of digital marketing, either that pushes you to do more, or to reduce the level of your work, progress, and spread; It is to build a good, pure and honorable reputation among your customers. That is, to make a name for yourself that shines like gold, to work with honesty, conscience, and professional ethics, and to do work that does not underestimate people’s minds.
2. Choose a logo or flag of the organization you work for:
Put a picture of you in Gmail to make it easier for a customer or customer to access your name, elicit information, and trust the content you provide.
3. Apply the promotional and marketing campaigns that are held in the e-mail and work to achieve them as efficiently as possible
You may encounter a simple problem while organizing the campaign. This is when the same information is used or appears more than once; So, to speed up time, shorten the time and save effort, save your response in the list of ready-made responses in Gmail, and next time when you want to include the same information, it becomes simpler and smoother and you do not have to write a response a second and third time, just click on the ready-made responses and output the appropriate response from Gmail.
4. Coordinate Successful and Distinguished Campaigns:
In the areas of digital marketing, you may also encounter a slight bump; namely, the campaign taking a long time and finding it difficult to coordinate between campaigns; So try to find a way to coordinate and synchronize campaigns with each other by agreeing with team members, organizing and planning. You can also announce your marketing campaigns using the Google calendar; Thus, target customers and consumers can access your site and information in a short time and from anywhere.
5- Show your name in the search results:
to attract customers locally; Create your own Google Landing Destination.
What is marketing email?
There is no doubt that e-mail is an important and excellent method and an effective digital marketing tool, but we must admit that there is a decline in interest in it as a means of marketing. This is due to the arrival of several annoying and erroneous messages to companies or marketers, in addition to the emergence and multiplicity of social media, which has also reduced its importance.
The importance of e-marketing:
- E-marketing is the best and perfect way to reach potential and target customers.
- The advantage of e-marketing is that it allows you to open a new market.
- E-marketing provides a golden opportunity for direct and lively communication with the customer.
- E-marketing provides unparalleled targeting tools.
- Online marketing is the least expensive.
- E-marketing provides very accurate analytical data that is free of errors or impurities.
What are the most prominent and important tools and media that we must establish our presence in to activate digital marketing?
Facebook is the largest and most widespread and most popular platform. Therefore, creating a Facebook page is the first step on the way to success, you display your products and services and market them to reach the target customer, and your company can communicate with all Facebook users in a very short time, whose number is one billion and seven hundred million and their number is increasing day by day. day, in addition to that Facebook gives you an important marketing opportunity and the opportunity to sell consumer goods.
It is the most important and best platform for publishing content and news. So you can invest in this site or this platform to broadcast and transfer ideas and information about you and your company, and the advantage of “Twitter” lies in the fact that it relies mainly on what is called tweets, and this is enough to be a source of attraction, temptation, and the admiration of followers; This makes it more readable and heard than any other site, and it also provides the presence of many marketing tools and means and facilitates the process of consumer selling. This serves digital marketing.
If your products are directed to the business itself and not to specific individuals or a specific group, then you have the “LinkedIn” site, which is the most suitable for publishing your information and sharing your ideas and products with companies, and this platform is important for trade and not for the last consumer.
You can publish targeted content with a high degree of quality, professionalism, and professionalism in the form of a video, audio, or article; This constitutes a point of attraction and polarization by other companies to buy your ideas, services, and products that you offer and become the focus of competition and everyone’s attention.
Every company must have a ready-made channel on the YouTube platform to display its products in videos to attract customers and followers. YouTube is currently the most popular platform full of luxury and enjoyment. This makes it desirable and desired by all.
YouTube is currently being used as an alternative to flat-screen TVs. This is because it includes everything that happens in the world in terms of facts, politics, and drama. So post-digital marketing tutorials on your channel and you will get closer to your goal.
You can also display a live broadcast about your meeting with clients, details of the content you provide, company conferences, and team members’ meetings, as this will facilitate marketing and save time.
The strategy used in digital marketing:
It may be rudimentary information, but let me tell you that all digital marketing means and tools in all their forms and platforms are available today without conditions, restrictions, or material costs. It is easy to create your website on the Internet through which you market and sell your services, and include your email addresses. However, the most important and controversial thing is that organization and planning are the basis of everything, as randomness does not lead to accurate and satisfactory results.
This is what is called in the marketing term “digital marketing strategy”; That is, in the sense of defining the goal and purpose of resorting to digital marketing, the reason for its use, and the purpose of the marketing message that will be sent, and you must know when and how it will be sent, and who the target groups will be, and after defining all these goals, you will be able to invest in marketing tools and create advertising electronic campaigns, even if If you encounter a problem, you can seek the help of the company’s members or your manager at work, or you can ask the people of experience and competence.
Digital marketing is one of the necessities of the times, and it needs technical skill, marketing knowledge, and ethical honesty, and this is the reason for the great demand for it, and technology has facilitated the issue of marketing; It opened its various platforms for digital marketing, and e-mail, “YouTube” and “Facebook” became the most important marketing tools and the most prominent points of convergence between the customer and the marketer. This is what made the topic of marketing so tempting for anyone looking for remote job opportunities.